Mariya Nurislamova initially manufactured her mark as being a serial entrepreneur inside the elegance-tech space. In 2014, she co‑Launched Scentbird, a fragrance‑subscription service pitched given that the “Netflix for perfumes.” The platform quickly scaled to about seven hundred,000 month-to-month subscribers during the U.S. and Canada, supplying usage of 800+ designer scents.
Beneath her Management, Scentbird elevated over $25 million in undertaking money, participated in Y Combinator, and have become worthwhile by 2019, building annual profits north of $100 million with progress of forty five–50% yr-around-yr. Her assistance—to "begin smaller and by no means throw in the towel"—has resonated with many emerging business owners.
But commencing about 2018, Mariya launched a parallel aspect to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This really is Mariya”, she usually provides guided meditations, energy‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and one,two hundred+ films, with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching roughly 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—enterprise CEO by day and spiritual guru by night time—almost never intersected publicly till mid‑2024. That’s when Enterprise of Trend spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several larger… resources of familiarity with 3D Earth earth warfare”.
These views ignited a wave of on the internet backlash:
YouTubers including Keya’s Planet and Zachary Michael publicly stated they'd not perform with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social media users were significantly appalled by promises that disorders like cancer or AIDS might be cured in a week, miscarriage was “a preference,” and Bodily attributes (e.g., crooked enamel, hair shade) held spiritual significance.
Nonetheless, Mariya stays resolute. She maintains her spiritual content material is different scentbird ceo from her CEO obligations, stating she makes use of only “Mariya” in spiritual channels to shield Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Solution
Genuine Differentiation
Her fusion of company results and spiritual apply sets her aside—creating a deeply own brand name with pathways into membership, retreats, non-public sessions, and guided activities .
Scale and Strategic Discipline
Scentbird’s reliable development underscores her power to translate vision into operational fact, while her spiritual aspect drives a likewise expansive written content engine.
Group Depth
The consistency and intimacy of her material—guided meditations, Q&As, and Stay lessons—foster potent community bonds amongst followers searching for spiritual transformation.
Rising Dangers & Fractures
Model Name Hazard
The spiritual information has established unease amid influencers, consumers, and investors who are awkward associating with these metaphysical narratives .
Written content Liability
Bold health and fitness statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical individuals, or regulatory teams worried about misinformation.
Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities already overlap—Specially as a result of her involvement in Scentbird‑linked material and sponsorships.
Navigating the long run
Strategic Possibilities
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual identification underneath a definite title and platform although retaining Scentbird independent and brand name-neutral.
Integrate
By weaving spiritual and wellness components into her companies—including scent + meditation kits—she could lean into a wellness‑centric manufacturer evolution.
Explain Messaging
Tonal harmony—grounding her spiritual articles with direction disclaimers or scaling back again controversial metaphysical claims—could broaden her appeal and cut down friction.
Validation by Response
In spite of backlash, Mariya continues to extend her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 non-public transformational functions, on the internet channelling sessions at $three,000, and her 2021 e-book 72 Keys to Manifestation. Her followers’ beneficial Amazon testimonials recommend her knowledge resonates deeply with several seekers .
Last Choose
Mariya Nurislamova embodies a unusual contemporary archetype: a undertaking-driven CEO that has a large-stakes spiritual change ego. Her journey displays broader cultural convergence—exactly where general public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her enterprise savvy.
This Is Mariya demonstrates her capability to command attention and Create deep emotional resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both of those threat and prospect.
No matter whether she amplifies the convergence or attracts firm boundaries, Mariya stands at a pivotal crossroads. Her following steps may redefine what it means being a founder in the spiritual-tech era—layering ambition with authenticity in the model-new way.